My Baby Does Not Care About My Need To Compulsively Document His Life On Teh Interwebz
The Continuing Adventures of Gimpy McGee

The Inbox & I

(This post is sponsored by

I get a lot of email. Like, more than that. A lot a lot a lot.

This is by no means a humblebrag about how ever so popular I am, or anything. I probably get a very small handful of ACTUAL emails from ACTUAL people who count. Opening the laptop in the morning usually reveals a crop like this:

ONE Mamapop distro thread about Sparklecorn 2012/gossip item/posting schedule that devolved rapidly into an animated .gif war at some point the night before and now contains 73 messages.

ONE email from a friend, or maybe my mom or sister.

ONE email from a nice friendly blog reader.

SEVENTEEN DOZEN assorted newsletters I did not sign up for, you rat bastards. 

SEVENTY-FIVE HUNDRED spammy PR pitches of the Wil Wheaton collating variety (i.e. Hello Blogger Mommy, I have been reading your blog AMALACH for several months now and love it! Your recent post about your dog/baby/houseplant really hit home and is what prompted me to write and offer you the chance to interview Dr. Martin Van Hornsplotch on the role that non-organic orange juice may have played in the TomKat divorce.). 

FIVE blog-related businessy emails that are relevant and need to be responded to, provided I am lucky enough to dredge them out of the endless waves of FIVE SUMMER COCKTAIL RECIPES INSPIRED BY A Z-LISTER WEARING NAIL POLISH garbage. 

Last December, I finally decided to take charge of my inbox and figure out how to delete all unread messages en masse. I herded them up (then of course frantically read a few that looked suspiciously personal after all, only to once again fall victim to crafty yet useless PR pitches) and the results were kind of shocking:

Inbox insanity



I vowed to never let things get that out of hand again. I created filters. I unsubscribed. I marked as spam. I requested to be removed from mailing lists. I refused to give my email address at cash registers, even though that borders on a terrifying level of rudeness for me, because it's not the cashier's fault, but holy lands, please just let me buy some socks for my kids without dooming myself to seven emails a week about KICKY FUN SOCK STYLES FOR SUMMER (AS SEEN ON KINGSTON ROSSDALE).

I set up Priority Inbox and diligently deleted line after line of junk in the "Everything Else" section every day. know...I got kind of lazy again.

So seven months later, here we are:

Screen Shot 2012-07-19 at 10.04.44 AM



(And yes, the timestamps go on like that all day. I'm basically getting another completely useless email every two or three minutes. MADNESS.)

It has been suggested to me — pointedly I might add, by friends and family members who have found their emails getting lost in the Great Unread Sea — that it's time for me to create a second email address. To abandon my beloved, first-wave-of-Gmail-invites-back-in-the-day amalah@ handle and come up with a "secret" address that I only give out to a small select group of people. To basically hand this account over to the retail wolves and the PR people and shipping confirmation emails.

(And that one person who appears to live in the L.A. area and keeps giving my address at stores and specialty boutiques, either because they can't spell, don't realize the "fake" email they're giving out is someone's "real" account, or because they hate me and hate my blog and MWA HA HA I WILL SHOW HER. I WILL SHOW HER WITH NEWSLETTERS.)

You know what? NO. No I will not. This is my email address and I like it and I am keeping it. I will fight you for it. With...more filters and more unsubscribes and the Delete Key of Doom. 

(AAAAND here's where the sponsored stuff starts. It's super-helpful though, I promise.)

I am also now using Hipiti to eliminate the retail overload problem. Because yes, there ARE stores that I shop at that I want to get offers from. I want to know when there's a flash sale or a big coupon code. I also very much want to be able to FIND that information, preferably before I'm staring at an online checkout screen wondering if I missed a promo code. Hipiti solves this problem pretty handily: Sign up, select the stores you shop at, and Hipiti monitors them for you. You can view all current offers online in a dashboard mode or get ONE email from Hipiti in place of dozens. (The email settings are fully customizable too, so you can request that you only get emailed specific kinds of offers — I want the good stuff like coupon codes, free shipping, or flash sales; I have no patience for "trend alerts" or "new arrivals.")

And then you unsubcribe from allllll those individual mailing lists and breathe a sigh of relief. 

Hipiti is still in private beta, but you are cordially invited to come try it out with the promo code AMALAH. (In honor of my poor, besieged email address! Alas and alack.)

The very cool ladies who created it — Rama and Kristen — are also sponsoring a giveaway here: leave a comment and they'll send one winner a $50 gift card to whatever store you want

(EDITED TO CLARIFY: Uh, duh, one winner! I'll select sorry for the confusion!)

( sure to leave your email address. HA. HA HAHAHAHAHA.)



This sounds like just the sort of streamlining I need! Thanks!


this is something that is needed


Sounds like a great idea, going to check it out now!


You rock, mamacita. Detest opening email for the same reason.


Kudos for attempting to tame your inbox (6k unread in yeah-whatever-who-are-you-again is not much, just create!more!filters! :p ).

Also, encouragement word for Rama and Kristen: really cool idea! (note: not entering contest, not US, and no credit card)

Carrie Nelson

Thanks for the offer! My email is so bad, they won't even display the number, and I have over 5 GB of space used. Clearly, I need an intervention ;)


Ohh that sounds great! I'll have to check out hipiti.


Yay I am going to try it out bc Amalah suggested it bc it's sponsered!!! srsly though I am trying it bc I love those emails and sometimes print coupons.

and i like being first :)


I'll check it out!


I just started using Hipiti and I LOVE it. My inbox is no where NEAR where your's is, but I still get an overload of crap in it that is hard to reign in.

Tracy Fisher-Kava

Yay for my inbox, and my 4 email addresses. Someday I hope to get down to just 2. In the meantime $50 to buy myself a little pretty would help the pain. Who am I kidding, I am sure I would just use it on my kids who grow like weeds.


Sounds interesting. Will definitely check it out.


I chose to only use my first initial and last name for my address.... which was a mistake. It was fine for years but now that this gmail thing has caught on I get so many emails for Helen, Henry, Hugh, Holliday, Heidi and Hope. Including all their newsletters, online dating confirmations and even resume listings. I just last week secured myself a new address while it was still available... just in case.


Great idea!


definitely going to check this out. i do have a personal/important email address and a sales-y, shopping, junk mail address.
after over 20(!!!) years i had to give up my original hotmail address (soozala - because we are twinsies. or because everyone calls their kid theirname-ala) because of overwhelming spamification.


Yes! To make it even worse I share an e-mail address with my husband. What the hell are/were we thinking?


Revenge by Newsletters.... that is almost amazing. :)

Sign me up! I can't imagine my inbox clutter being nearly close to the level that yours is!

Katie S.

Damn, and I thought 2,000 emails was out of control. Your poor, stretched out inbox. This hipiti sounds kind of cool. I shall indeed look at it!

Snarky Amber

That thread had 72 messages? Did you bitches cut me out? No fair.

allison hirschmann

My yahoo address currently contains 3,000+ unreads...nuff said..


boy, and I thought my email inbox was bad...

Definitely a good idea.


Pick me!


Ugh--I just spent a day taming my email account last week (I was up close to 19,000 emails), and it's already getting out of control again. Definitely giving Hipiti a try.


I get the same crap in my email. Wait, this isn't a trick to get our email adresses is it?


That sounds like a great site! Free money fingers crossed! :]


in it to win it


I'm going to give this a shot, even though I never win these things, because... DUH. $50 gift card!

Thanks for running this!


I would like to sign up for a service like this in the future, but right now I don't feel like I shop or get emails from most of those stores they have available on the service. I'll have to keep an eye on it.


I may actually try this product because DAM! emails cause me not to log in at all!! And then I miss all the warnings about the late credit card payments and such. These people could actually save me money. And a gift card wouldn't hurt . . . pick me!


Oh, I so need to do this! I am forever unsubscribing and then getting back on the list somehow... I need me some of this filter-feeder stuff!

Alaina  Post

I totally hear you there! My Yahoo! (yes I am that old school) account is practically unusable so I now use gmail! Hipiti sounds awesome!


very cool!


I'll check it out!


What a great idea! I will be signing up and hopefully reducing my inbox clutter.


What a great idea! I don't use my email for work and am not a fabulous, sought after internet person such as yourself, but STILL I have about 10000 unread emails at any given moment.


Pick ME!!!!!!!!!!


will check it out!


Such a great idea! Thank you for sharing it!


What a great idea! I'm going to sign up right now.

Jenn S

ooh, great idea!


Sounds awesome! Hope I win! Thanks for sharing.


I only have 9,289 emails in my Gmail inbox at the moment :) And I always search for a promo code before I buy anything online!

The comments to this entry are closed.