(Indecent) Anatomy of a Sponsored Post
June 25, 2012
(This post is a work of hyperbole and wild exaggeration. Any resemblance to actual sponsored posts, living or dead, is purely coincidental. No animals were harmed in the making of this post, but one living room sofa was, kind of.)
Step One: You get an email asking if you'd like your site included on a proposal for a sponsored campaign. Please to respond by EOD.
(Or more accurately, you FIND an email asking if you'd like your site included on a proposal for a sponsored campaign...usually a few hours after the EOD deadline, dammit.)
At this point the campaign is usually very far off ("timeframe is late Septemboctovemberish.") and the topic is impossibly vague and squishy-sounding, like: WRITE A POST ABOUT BEING A MOM. HEALTHY KIDS. RECYCLING. CLEANING PRODUCTS. SKRILLEX.
Step Two: You of course reply in the affirmative. Yes! I absolutely have something to say about cheese/identity theft/breakfast cereal/dry-erase markers!
Even if you actually don't, it's best to just say yes because 1) 99% of these things go absolutely nowhere and you'll never hear about them again, and 2) Whatever! You totally have until late Septemboctovemberish to think of something anyway.
Step Three: Forget about it completely. Be in the midst of some major naturally-occurring life storyline on your blog, the kind that will make the sudden appearance of sponsored content feel completely jarring and annoy the maximum number of readers.
Step Four: OH HEY IT'S TIME TO WRITE ABOUT THAT THING YOU AGREED TO SIX MONTHS AGO, WHICH HAS NOW CHANGED THE TOPIC ON YOU FOURTEEN TIMES AND SENT OUT FOUR DIFFERENT VERSIONS OF TRACKING LINKS AND LOGOS — please use the SECOND version we sent, not the most recent, thnx — AND NOW THE CLIENT WANTS PRE-APPROVAL ON YOUR COPY, WHICH THEY WILL NATURALLY HATE, AND COULD YOU PUBLISH IT ON SUNDAY AT 10:43 PM SO THEY CAN GET MAD AT YOU FOR FAILING TO LIVE UP TO TRAFFIC EXPECTATIONS?
Step Five: Profit! Well, after sales commissions, taxes, and the fact that you were desperate enough for content that you went out and like, bought props, and paid a babysitter to take your children to the pool while you stared at your laptop for hours in writer's-block-related terror because you have nothing interesting to say about cat litter.
***
Point is, sometimes sponsored posts can be a lot more work than you anticipate. (NOTE: This is not a sponsored post, though I guess it is technically brought to you by First World Problems.) Sometimes your first draft or idea ends up being completely unusable, because the scope of the campaign or desires of the client change, or because you end up with a giant penis-shaped stain on your sofa.
SAY WHAT.
So last week I had that handy-household-tip campaign from Pine-Sol, right? (NOTE: That campaign was not at all an example of the off-the-rails campaign detailed above, for the record. Nothing but love for the Pine-Sol people. This clusterfuck was ALL ME.) It was originally going to run before we left for the beach, and I decided to write about my couch. For Ezra had scribbled all over the arm with a ballpoint pen:
(A ballpoint pen that my husband BOUGHT for him. Because it was in the shape of an ICE CREAM CONE. Because the man has learned NOTHING and should probably read more MOMMYBLOGS for AUTHENTIC, REAL-WORLD ADVICE, brought to you by the letter NO and the number HEADDESK.)
So I always use hairspray on pen stains. Plain, cheap-as-possible hairspray, preferably. But then the campaign date got bumped back a week, and in the craziness of packing for the beach, I completely forgot to buy some. The only stuff I had was some Paul Mitchell "extra-body volumizing finishing spray," which is LIKE hairspray but...not. I don't know? What is "finishing spray," really? What am I even spraying on my head? I honestly can't tell you, but it seemed like maybe a bad thing to spray all over a prominently visible part of my couch.
And then I packed it before remembering that I at least wanted to do a test patch, like on the underside of a cushion. (Where there are probably also pen stains. And red wine. Possibly curry. Our sofa has a wonderfully aged patina of TOTAL FILTH.)
So on Sunday morning, Jason packed up the car and I desperately looked around for an alternate Stain Solution that I could quickly take before-and-after pictures of. Just so I could get the post written and scheduled without depriving my children a minute of all the fun we were surely going to have, since this was before the week devolved into wanton property damage and ridiculous vet bills.
A quick Google search suggested that rubbing alcohol was excellent at removing ink stains from microfiber furniture. Ah! Yes! I knew that. I have that! LET'S DO THIS THING.
In my haste, I had neglected to really think a few things through. 1) I didn't do a test spot, but instead went immediately whole-hog with the alcohol all over the arm, 2) There was NO WAY the couch was going to fully dry before we left, so I probably wasn't going to get a good "after" photo, especially since my hair dryer was buried in the bottom of a suitcase that was already out in the car, and 3) DUDE YOU FUCKING DREW A PENIS AND NUTSACK ON YOUR COUCH.
Well. THAT'S not very brand-friendly.
I frantically tried to soak up the alcohol, while dabbing more in other places in an attempt to camouflage my accidental artwork. Then I paced around in circles, hoping that it would dry AND that the pen stains would vanish along with it, because I COULD STILL SEE THE STUPID PEN.
The good news: 1) The alcohol really did get rid of the pen stains, and 2) dried in time for me to take one final "after" picture.
The bad news:
Hello! Welcome to my home. Please have a seat next to the Sell-Out Penis Outline of Fail.
(ANY FURNITURE COMPANIES LOOKING FOR COUCH-RELATED SPONSORED POST OPPORTUNITIES PLEASE INQUIRE WITHIN. I WRITE REAL GOOD FOR YOU CHEAP-LIKE PROMISE OKAY?)
I am guffawing over the couch mishap. Can you try to spin it like the Shroud of Turin (Couch of Turin?)? Some ancient, historical person tea bagged your couch. It's really a historical artifact.
Posted by: KeAnne | June 25, 2012 at 01:37 PM
I like you. You make me smile.
Posted by: Neena | June 25, 2012 at 01:38 PM
Well, you do have a house of boys. Blame it on them. Say It was artistic license. Isn't this what kids are for?
I wish more alcohol companies wanted my opinion. I would totally show pictures of me singing into a microphone with a top hat while strategically holding the booze.
Posted by: gorillabuns | June 25, 2012 at 01:38 PM
OMG!! Sorry, but I am dying with laughter! That's a big ol' penis outline you've got there.
Posted by: Monica | June 25, 2012 at 01:40 PM
OMG. Penis outline. OMG, can't breathe. So funny!!!
Posted by: Becca | June 25, 2012 at 01:41 PM
Doilies. Lace Doilies. Just get right started into making your home look like a grandma's. Next thing you know you'll have plastic all over that sofa and your house will smell like baked carrots and liver.
Posted by: Plano Mom | June 25, 2012 at 01:42 PM
Maybe a strategically placed afghan would help? Thanks for the laugh. Really needed it today. :)
Posted by: Joy | June 25, 2012 at 01:49 PM
#PenisCouchFTW
Posted by: twobusy | June 25, 2012 at 01:51 PM
LOL. The stain might be partly due to a little ink staying dissolved in the alcohol. I suggest trying again to make it at least a rectangle or something...:)
Posted by: awakingsleep | June 25, 2012 at 01:52 PM
I totally want to be a 12 yr old boy and say dick. Dick couch! But, I'm is a lady and must refrain from saying anything other then pe--DICK COUCH! Pottery Barn has really nice chenille throws. Mmmm soft. Soft is good. Well not on everything and I am full of inappropriateness today. Love me for who I am. I can't even turn it off.
Posted by: Arnebya | June 25, 2012 at 01:53 PM
Laughing out loud at work.
Posted by: sheilah | June 25, 2012 at 01:57 PM
I'm doing the "quiet stiffling of laughter while at work but it's making me cry it's so funny" thing. L.O.L.
Posted by: Kelley | June 25, 2012 at 01:59 PM
More alcohol is needed. You can use cheap vodka--a splash for the couch and a splash for you. Go rectangular and blot with a clean cloth. It may take a few more times and then I recommend going over it with (non-well) water. Vodka cleans up many stains--or makes you so happy you don't care.
Posted by: hp | June 25, 2012 at 02:15 PM
I'm dying over here. And a big ditto to Kelley and how she summed it up. I couldn't have said it better.
Posted by: Lori | June 25, 2012 at 02:17 PM
Oh man, I needed a little penis couch in my day. Thanks for the laugh :)
Posted by: Erika Mitchell | June 25, 2012 at 02:37 PM
A blanket lovingly placed over the arm of the couch hids all stains. Our dogs have eaten/dug huge chucks of a custom cushion to a 3-sided window box seat. A comfy blanket and pillow hid it from everyday view.
Posted by: aewilkins | June 25, 2012 at 02:39 PM
Ha! I just laughed so hard I cried. My secretary thought something horrible had happened so I showed her your couch. She did not find it amusing. Sigh.
Posted by: Jessica C | June 25, 2012 at 02:48 PM
This is where a fancy Muslin slip cover would come in REAL handy. The penis mark is FANTASTIC! Maybe you should balance it off with a pair of boob markings on the other arm? Call it the natural sciences couch... Offer people swedish meatball appetizers and fresh bananas while they're sitting on it. LMAO. ;D
Abbie Nourmel
http://www.malaproposfreak.com/2012/06/i-tired-because-your-insane.html?m=1
Posted by: Abbie Nourmel | June 25, 2012 at 02:58 PM
Cry-laffing over here. Your penis couch reminds me of every pork tenderloin...ever. And to top it off I wrote about penises (penii?) today too so I declare today full of win.
Seriously, thanks so much for the laugh; it really helps negate the pervasive onion oil smell I've got going on in my office right now.
Posted by: Dawn | June 25, 2012 at 03:05 PM
You could rebrand the couch as the "adult couch," where the kids can someday sit "when you're older." Make it really mysterious and sort of taboo, maybe move the couch into dad's den, and it'll give them one more thing to sneak around and show their friends when you're not there. Asked for explanation, and you could just tell them, "we bought it from a gypsy, and it was fine. Then, two years later, during a full moon, the image just appeared."
Really excellent and quirky urban legends have to start somewhere.
Posted by: neal | June 25, 2012 at 03:18 PM
I am a long time reader that works in marketing and I have actually hit you up for sponsored content in the past, so this was like the perfect storm of posts for me. Also, "Please have a seat next to the Sell-Out Penis Outline of Fail" made me literally LOL. Thank you.
Posted by: Kelly | June 25, 2012 at 03:24 PM
I feel like this is EXACTLY the kind of post that any reasonable sponsor would want! Penis stain! Come on! That's sponsored-post GOLD right there!
(P.S. Sorry about your couch! I hope the penis stain fades or gets replaced by a stain of a less objectionable shape.)
Posted by: Life of a Doctor's Wife | June 25, 2012 at 03:25 PM
BAH!!! Initially read this as my girls were sacked out next to me for naps... had to stifle so I didn't wake them up prematurely! Now that we're all awake I can giggle all I want -- hee hee! Awesome post!
Posted by: Nancy | June 25, 2012 at 03:25 PM
I'm laughing so hard I have tears running down my cheeks!!
Posted by: Claire | June 25, 2012 at 03:43 PM
I would say keep staining the couch until you have a different shape. Also make sure to tell this story to any of Ezra's future prom dates.
Posted by: Jess | June 25, 2012 at 03:45 PM
Hahaha. :) I love this post, for many reasons. All of them as mature as could possibly be.
Posted by: -k- | June 25, 2012 at 03:53 PM
I was all ready to tell you "it's not that bad!" or "well, it's not an obvious penis"... but, yeah. That's a penis on your couch. A super hilarious penis.
Posted by: rkmama | June 25, 2012 at 04:00 PM
HAHAHA, oh man, I think Abbie Nourmel and neal have great suggestions, but mostly I'd probably just blame it on one of the boys (also, was anybody else distracted by what look like drips coming off of the penis? EVEN MORE HYSTERICAL!) :) I wonder if sponsored content with genital-related keywords would end up being more successful. Perhaps you should say this was on purpose and run with it! ;)
Posted by: Carolyn | June 25, 2012 at 04:09 PM
LOL! I can't believe you now have a penis outline on your couch! That's.... amazing.
Posted by: Amy in StL | June 25, 2012 at 04:16 PM
1. find a nice cut-out of a decorative motif something something those things that you paint in the holes and then remove the thingy and voilá
2. dab holes with alchool
3. have a second post to pretty-please-eyelash-flutter at furniture companies
Posted by: Cris | June 25, 2012 at 04:47 PM
Oh my gosh you just totally made my week.
Posted by: Wallydraigle | June 25, 2012 at 05:19 PM
Horrified laughter. You seem to inspire that reaction a lot.
Posted by: Jean | June 25, 2012 at 06:24 PM
Tears. Tears! Running down my cheeks. HILARIOUS.
Thanks for making my day.
P.s.- sorry 'bout your couch. :)
Posted by: Jenn H. | June 25, 2012 at 06:26 PM
I envision a new print for Pottery Barn's spring collection. Perhaps they could call it Fecundity.
Posted by: The Queen of Hyperbole | June 25, 2012 at 07:04 PM
Can't. Stop. Laughing. Also, magic eraser? Gets out ink, crayon, and marker stains from microfiber couches. Not that I have a three year old who would do something just like that to my sister's tan microfiber couch.
Posted by: Samantha | June 25, 2012 at 07:08 PM
Could you do a vagina on the armchair to make it a matched set?
Posted by: Korinthia Klein | June 25, 2012 at 07:16 PM
Been reading you for years and I have never laughed so hard at a post. That is a truly epic penis stain.
Posted by: Chris | June 25, 2012 at 07:36 PM
haaaaaaaa!!!! omg, i'm dying, this is so hilarious.
well done!
Posted by: Carrie | June 25, 2012 at 08:59 PM
I don't want to be a turd, but when you asked for household tips like, two posts ago? Someone suggested rubbing alcohol in response in your question. And in the post about the beach, there are half a dozen people asking the same question about where you bought the floaty. If you're going to ask for comments it would be nice to know that you acknowledge them in some way. I know also that you're super busy, but it's something that seems like you're taking your most vocal readers for granted.
Posted by: Meg | June 25, 2012 at 09:21 PM
It's really just the clean spot on the arm. Like when you wash the graffiti off the wall and then notice how dirty the rest of the wall was. If you wash the whole arm of the couch I bet it'll look fine... if obviously cleaner than the rest of the couch. Though if it were me, i'd totally use it as an excuse to buy a new couch. :-)
Posted by: amber | June 25, 2012 at 10:58 PM
For the record, if I didn't have a leather sofa, I too would have wine stains on my couch cushions. From the wine I just snorted and then blew out my nose because I took a drink right before scrolling down to the lovely silhouette d'penis on the arm of your sofa.
Posted by: Melissa | June 25, 2012 at 11:21 PM
Oh Amy, thank you for making me laugh until I cried. I needed that in the worst way!
My husband always knows that when I am in front of the laptop and I laughing my ass off I am reading your blog....."Amalah again eh?"
Posted by: Elizabeth | June 26, 2012 at 12:21 AM
I felt so badly after I read this that I pinterested this for you and what i found out is this:
alcohol: yay! esp on suede ish type furniture.
two vital steps though, must use a white scrubby sponge thing to apply the alcohol and then finish up with a good brushing with a white bristle brush to fluff up the nap on that fine piece of furniture. luck!
Posted by: andi | June 26, 2012 at 12:24 AM
I'm going out on a limb to say that it's more of a 'water spot' situation than a permanent penis-shaped stain. I suggest you take a wet washcloth (soaked in warm water then wrung out) to the whole damn arm, then cover it with dry towels and blot, blot, blot the whole thing. Let it air dry and your couch should be penis-free. (Except for all your men-folk, of course.)
Good Luck!
Posted by: susan | June 26, 2012 at 12:39 AM
Redeemed! I love you.
Posted by: Rebecca | June 26, 2012 at 02:13 AM
So! Funny!
Posted by: MK | June 26, 2012 at 02:20 AM
Artful Vision is seeking new artists - made in US. www.artfulvision.com
Posted by: Ginger | June 26, 2012 at 04:15 AM
Whoa. Your penis couch should TOTALLY go hook up with Sundry's vagina couch.
Posted by: Robin | June 26, 2012 at 08:13 AM
Thank you for making me laugh out loud this morning. That is so something that would happen to me. I'm always envious of those people that seem to have stain free sofas and carpets. Mine are so bad I've just given up and hope to get new ones when my kids are older.
Posted by: Elizabeth Doolittle | June 26, 2012 at 08:44 AM
Freaking hilarious.
Seriously Amy. I laughed out loud.
Posted by: tasha | June 26, 2012 at 11:35 AM
I feell like an jerk for finding that so amusing. But I think you wrote it with that intent so I will try not to feel too bad.
Posted by: Corey Feldman | June 26, 2012 at 05:23 PM
ZOMG, the best! Amy, you need your own damn sitcom, woman! (But then you'd stop writing the blog, and I'd be sad). Your couch can come over and be filthy w/my couch anytime.
Posted by: Springsteen fan | June 26, 2012 at 10:25 PM
You are hilarious! Thanks for the great laughs this morning.
Posted by: Stacey | June 27, 2012 at 09:32 AM
Best. Couch Art. Ever.
Posted by: Goon Squad Sarah | June 27, 2012 at 01:02 PM
LOL - I love it!
Posted by: Andee | June 28, 2012 at 08:32 AM
a whole new meaning to "PEN15"....
Posted by: AmyB | June 28, 2012 at 01:08 PM