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June 2021

Deodorant Wars: A Very Special "Am I Okay? I Might Not Be Okay?" Late Stage Pandemic Edition

Like many of us, in a valiant attempt to maintain my mental health, I've spent much of the past year past year-and-a-half-twenty-twenty-garbage in a place of quiet self-reflection and contemplation. When so many things you held to be true and constant are suddenly proven to be false or shifting -- the inerrant goodness of humanity, the forward curve of justice, the strength of the global toilet paper supply chain, etc. -- it's important to try to stay grounded and focused on what hasn't changed, on what you can depend on. For me, in particular, it's the enduring and absolute marketing battshittery of the deodorant label. I mean, look at this thing. This is no mere tube of armpit goo. This is Degree® MOTIONsense® ULTRACLEAR BLACK + WHITE PURE CLEAN INVISIBLE SOLID antiperspirant. Or more accurately: Degree® MOTIONsense® ULTRACLEAR BLACK + WHITE PURE CLEAN INVISIBLE SOLID antiperspirant This thing has not one, but TWO registered trademarks! It's got the balls to put the three most specifically descriptive words about the product at VERY BOTTOM, in VERY TEENY TINY TYPE! And it STILL needs to spill over to the lid space to assert that it is also ANTI YELLOW STAINS and ANTI... Read more →